Book Excerpts and Downloadable Chapters The following table of contents provides links to excerpts of each chapter of Natural Capitalism. You can also download the entire chapters as PDF (Portable Document Format) files. To read and print a PDF file you must have Adobe Acrobat Reader installed on your computer -- it's available for free from Adobe Systems. Preface Natural Capitalism as an idea and thesis for a book emerged in 1994, the year after the publication of The Ecology of Commerce. More Info... Acknowledgments We have benefited from the work of many who have preceded us, as well as those we consider our colleagues in this work. More Info... 1. The Next Industrial Revolution An introduction to the principles and underlying theory of natural capitalism. More Info... 2. Reinventing the Wheels: Hypercars and Neighborhoods How natural capitalism principles are transforming one of the world's largest industries, automobiles. More Info... 3. Waste Not The opportunities inherent in the extraordinary wastefulness of the current industrial system. More Info... 4. Making the World Ingenious and fundamental principles of resource productivity in industry and materials. More Info... 5. Building Blocks How natural capitalism is revolutionizing the building and real-estate industries. More Info... 6. Tunneling Through the Cost Barrier Design principles for achieving large gains in resource productivity. More Info... 7. Muda, Service, and Flow Enhancing competitiveness through a combination of waste elimination and business redefinition. More Info... 8. Capital Gains Restructuring to value and reinvest in natural capital. More Info... 9. Nature's Filaments Applying biologically inspired redesign to the forestry industry. More Info... 10. Food for Life Ditto, to agriculture. More Info... 11. Aqueous Solutions Ditto, to the water industry. More Info... 12. Climate: Making Sense and Making Money How to end the threat of global warming at a profit. More Info... 13. Making Markets Work How to harness market principles for both short- and long-term gain. More Info... 14. Human Capitalism A case study of natural capitalism at the metropolitan level. More Info... 15. Once Upon a Planet The growing movement toward a more durable and sustaining economy. More Info... Notes Downloadable file only (PDF-218k). Download... References Downloadable file only (PDF-256k). Download... Index Downloadable file only (PDF-320k). Download... Footnotes have been removed from the chapter excerpts for technical reasons. They're retained in the PDF versions. You may also be interested in these recent articles on natural capitalism: "A Roadmap for Natural Capitalism" (Downloadable PDF-745k)—A readable summary of the book's basic business case reprinted from the Harvard Business Review, May-June 1999. (www.hbsp.harvard.edu/hbr/index.html) "Natural Capitalism." The book's first public incarnation, an article in the March/April 1997 issue of Mother Jones. "Natural Capitalism" Natural Capitalism is based on respecting and learning from the natural order of things. Amory Lovins is interviewed by Satish Kumar in this article from the January/February 2000 issue of Resurgence. To make comments or report problems with this site, please contact webmaster@rmi.org. © All rights reserved. Published by Rocky Mountain Institute. 2317 Snowmass Creek Road  |  Snowmass, CO 81654-9199  |  Ph: 970.927.3851 Powered by Intrcomm Technology's SMC